Tag Archives: OI

Changing the Innovation Game

Open Innovation has gained a lot of traction since Henry Chesbrough’s eponymous 2003 book. Simplistically, it can be split into two. The first, the vast majority, is inbound, where a business uses the assets of other companies to develop something new and take it to market. The second is outbound, where a company licenses its assets to somebody else to take to market.

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Open Innovation: Getting Started

Let a hundred open innovation flowers blossom. Whopping initiatives are thriving on a one-to-many scale, resulting in distinct open innovation processes. First thing to is select the process which corresponds to your purpose, and prepare for intense and lasting dialogue.

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