Tag Archives: NPD

When Innovation is a Moving Target

When I was growing up in the UK of the 1970s, there was a TV game show called The Golden Shot. The final part involved a member of the audience guiding a blindfolded cameraman to line the crossbow sights up to the bullseye. “Left a bit, right a bit, up, down a bit – FIRE”. If they were lucky, the bolt would hit the middle of the target and they would win a prize.

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Embracing Quick Wins and Quick Losses

When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion.

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Missing Your NPD Targets?

If a manufacturing company committed to deliver 100 items per day to a customer from a line capable of producing only 50 items per day, it would not stay in business for long. Capacity planning is standard for manufacturing, but many companies don’t diligently capacity plan their new product development (NPD) pipeline, and some expect managers to just “figure it out”. Later, they wonder why their projects are consistently late or miss target market windows.

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Want to Create Products Customers Love? Integrate User Experience

Chad McAllister interviews Larry Marine about about the critical steps for applying UX to product development. Larry is a User Experience expert that has helped many companies improve their products as well as design new products. He came to the field of UX through Don Norman’s Cognitive Science program at UC San Diego. Norman is frequently referred to as the father of UX and Larry learned directly from him.

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