Tag Archives: Nissan

Where Should Marketing Innovation Come From?

The world of marketing and advertising used to be very simple. In this simple environment, companies looked to their agencies to bring them innovations in marketing and/or advertising. But this simple world of marketing and advertising is being disrupted and made more complex in the same way that many other industries are (think book publishing, book retailing, management consulting, etc.).

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Nissan's "Innovation For All" Campaign

A few months ago, Nissan North America launched a marketing campaign called “Innovation for All”, that has since proved to be a very effective campaign. The campaign was intended to highlight some of the major innovations that Nissan has implemented over the years. Being in the innovation space, this marketing campaign excites me, as it highlights the importance of innovations ...

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