Tag Archives: new products

For Whom Do You Create New Products?

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets wasted in the misdirected compulsion ...

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Innovation with Guerrilla Tactics

Being the smallest sewing machine manufacturer in the world, Bernina has always had to focus on innovation to stay one step ahead of their competition. Three years ago they decided to work with HYPE, a leading provider of idea management software. In the following interview, Innovation Manager Michael König gave HYPE some interesting insights into the Bernina innovation process and told us a real success story. HYPE: Mr. König, what is your company’s core business and where does innovation fit? König: The Bernina Company is the last remaining private sewing machine manufacturer in the world. We are also the smallest within the sector; therefore we need to come up with surprising and special offers in order to survive in the market.

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Your Innovation Portfolio is Precious

Strategy is about resource allocation. So is innovation, and portfolio management (PM) is one proper practice of investing resource according to your innovation strategy. Robert G. Cooper is a master in portfolio management. He has defined 10 best practices and 4 guidelines for portfolio management for new products: Best practices are: load the front-end of the project; install an idea ...

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