Tag Archives: NESTA

How do Users Influence Innovation?

Innochat is a weekly Twitter chat involving a wide range of really interesting people from all over the world, linked by one thing – a deep interest and passion for innovation. One recent chat focused on the role of users and innovation. We tried to distinguish Lead Users (LUs), Early Adopters (EAs) and Brand Advocates (BA), and assess the impact each one has on innovation.

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