Tag Archives: Music Industry

Innovation Failure Lessons from Virgin, Pfizer, Rock n Roll

I was called up by Sir Richard Branson's first hire at Virgin Atlantic and recommended to contact a company called F*** Up Nights. Virgin's David Tait had spoken at one of their events in NYC on Virgin's more glorious failures and he thought I may have a story to share. Failure can be a much more powerful learning tool in business than success if we are willing to learn from it.

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The Power of Mystery in Branding

If you are taking the time read this article, it is evidence of the power delivered by the juxtaposition of mystery and branding. Its power comes from the intrigue that mystery offers as it sets up an expectation of something more interesting to consider than the typical brand fare.

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