Tag Archives: michael graber

The Back End of Innovation

Many CEOs say that they have more growth ideas than they know what to do with. It seems like there is a universal love affair with generating ideas but less enthusiasm when it comes to figuring out which ideas are the most commercially viable and how to actually implement.

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Measuring Innovation with Money

Innovation is such a heady, ill-defined concept. Innovation is one of those words – like strategy or creativity – that means either nothing or something different to anyone who hears it. But when handled correctly, genuine innovations are the lifeblood of any company’s continued health and success.

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Go Deep or Go Home in the Era of Innovation

We meet companies and non-profits who have been marketing to the same lists for years. Often, these lists and the assumptions about the people on their lists are more than a decade old. These aged lists may have been scrubbed, but that is simply for those who have fallen off the grid, one way or another. This point should be obvious to any reader of this piece: there are major problems with this scenario.

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Motivating the Corporate Elephant to Innovate

VF Corporation created a series of Bright Spots to augment their product mix and sell the innovations inside the company to ensure the innovation eggs hatched in the market. The real goal was to change the culture to accept innovation. By working with consumer-based insights and using them to change the corporate culture, Soon Yu, the Global VP of Innovation at VF Corporation, speaks about the potency of sharing success stories as innovation champions.

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