For them, it no longer is about coming to a job every day and putting in their time in exchange for a paycheck... it becomes about waking up every day to be a part of a movement... part of doing something worth investing their lives in.

It'’s fitting that I originally penned the third installment of my “Combating the Dark Side of Technology” series on Martin Luther King day. He’s an icon of the power of narrative and its role in building movements that can fundamentally change how we live and work. Narratives are a third key component in our quest to move beyond the dark side of technology.