Tag Archives: Marketing Strategy

Why Less is More: Product Strategy

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design, and sales. Worse, they have turned the category that we invented...

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Built to Spread

We've all seen the viral videos that seemingly come out of nowhere to garner millions of views on YouTube, videos like this one where five people play one guitar singing Goyte's "Somebody That I Used to Know", which as of this date has garnered more than 163 million video views. Now, surely Goyte's version of the song couldn't have possibly garnered more views than this viral sensation that Walk Off the Earth's cover created, could it?

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Build It and They Will Come

The opportunity and fallacy of “build it and they will come”. Many businesses, startups, entrepreneurs and even VCs & board members assume their idea, product or service is so compelling that they simply need to build it and the throngs will arrive.

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