Tag Archives: mapping resources for innovation

Mapping Experiences

Recently I had the opportunity to interview Jim Kalbach, author of the interesting book Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams. Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Customer Experience with MURAL, a leading online whiteboard for digital ...

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