Tag Archives: logic

Innovation Goal – Growth or Strategic Renewal?

What exactly is the goal of your company's innovation efforts? "Oh, that's easy", senior managers usually reply, "We need to grow the business." The line of logic here is relatively simple: "Innovation leads to wealth creation leads to growth" - which, of course, is fair enough. Based on this logic, companies of every stripe are now racing to pursue the kind of innovation that generates organic growth, new revenues, and wider profit margins.

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Want to influence others? Stop being so rational!

Salespeople have known it for years. People buy on emotion and then justify their decision with facts and logic. That’s why the best salespeople always lead with an emotional “hook” before presenting the facts and features about their product or service. So why, as business leaders, do we usually get it bass-ackwards when trying to sell our ideas or initiatives ...

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Using Innovation to Disrupt Dominant Logic

One of the ‘quick facts’ that I like to mention in my strategy seminars is that only two of the top 100 US firms in 1900 are still around today. In Australia, the stat isn’t much improved and it points to the extreme difficulty of maintaining the performance of organizations over extended time frames. Of course, some organizations disappear through ...

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