Tag Archives: Living Social

The Death of Daily Deals and Digital Coupons?

Editors Note - this is the first in our Industry View series in which we do a deep dive into an emerging industry's innovation opportunities. Groupon’s “stutter-step” IPO. A drop in traffic to their site and that of Living Social. Facebook’s abrupt about face in the daily deal segment. Yelp’s downsizing. These recent events have left many claiming that the best days of the digital coupon are now behind us.

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Will Groupon Become Irrelevant?

Groupon is hoping for a $20 billion valuation in its coming IPO. Yes, the company is growing fast, but as I wrote last month that its business model is suspect. And now, in addition to Amazon-backed Living Social, a host of niche competitors are nibbling at Groupon’s heels. More significantly, both Google and Facebook are getting into the online couponing ...

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