Tag Archives: LG

Shocking People as Value Translation

It costs a lot of money to make a television commercial, and at its core what is a television advertisement? It's a short piece of video designed to reinforce brand values and attachment, or possibly with any luck, to drive purchasing behavior. But there are other ways to distribute video now of course, other than buying time on the major networks or the hundreds of cable networks.

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Living Well through Collaboration

(This post continues the summary of fabulous stories and interactions at the 3rd Open Innovation Summit at Baldwin Wallace College’s (BW) Center for Innovation & Growth: Practical Challenges of Global Open Innovation featuring P&G on April 21st.) Craig Vogel, President of Live Well Collaborative (LWC), talked about being an Open Innovation partner of P&G, focusing on the over 50 population. ...

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LG and Open Innovation

Key Insights from their work with Small Companies by Stefan Lindegaard In this interview, Chris Ryu, Open Innovation Manager at LG shares insights and experiences on how LG innovate with small companies. You can find more information on LG´s open innovation efforts on their Collaborate and Innovate portal. How well informed do you find small companies to be about open ...

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The Rise of Simplicity

The Reason Behind the Success of Reverse Innovation by Yann Cramer Thanks to a number of spectacular successes obtained by blue-chip companies in recent years, Reverse Innovation is becoming a popular trend. Examples include GE’s portable ultra-sound equipment designed in China and sold worldwide, LG’s low cost air conditioner designed in India and sold worldwide, Renault’s Logan low-cost model designed ...

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