Tag Archives: lean startup

One Size Doesn’t Fit All Innovation

Recently, I was quite delighted to see my post Integrating Lean Startup and Design Thinking ranked #11 of the Top 100 Innovation Posts 2014 at Innovation Excellence. Once again, I was pondering why this post has been by far the most resonating one I've written up to now.

Read More »

Selling Innovation: The Data (chapter 6)

The innovation economy shifts daily. New or updated products and services change the landscape at an ever increasing rate, and occasionally a truly disruptive innovation enters the market forcing incumbents to alter plans while opening up new opportunities for the latest crop of fast followers.

Read More »

Selling Innovation: The Repeat (chapter 5)

While the most cost-effective method of customer acquisition is capturing a repeat customer, in the innovation economy that second sale is paramount. The second sale validates the marketplace, and moves you one step closer to broad market penetration. It is the catalyst to moving from selling to early adopters to selling to a larger, mass market.

Read More »

Selling Innovation: The Pitch (chapter 3)

Once you have designed a great product or service and determined the most effective path for taking it to market, selling your innovation will require creating a message that communicates the value proposition to prospective buyers. Because both consumer and corporate buyers are far more sophisticated today with access to multiple sources of information - from product reviews to competitive pricing - your pitch can not be one-dimensional. You must blend a simple, easily grasped and remembered tag line with feature-function lists, competitive product comparisons, and not a small measure of excitement.

Read More »