Tag Archives: Large Enterprises

Creating Products Customers Want with Innovation Wars

Co-create

How can product managers help their organizations innovate in a way that will appeal to customers? Co-create with your customers. It is frequent advice, but how do you really accomplish it? To find out, I discussed the topic with the author of Innovation Wars: Driving Successful Corporate Innovation Programs. It’s an authoritative guidebook for innovators and product managers that includes ...

Read More »

Building a Global Innovation Capability at a Large Company

An interesting thing happens in successful companies. They tend to focus on what made them successful and over time actually drive out innovation and instead develop a resistance to risk-taking. Known as the “incumbent’s curse,” examples are easily found, such as Kodak, Research in Motion, Sony, and Hewlett Packard. Find a large company and chances are high that...

Read More »