Tag Archives: Kyle McDonald

Social Soul – An Immersive Digital Experience

Social Soul is an immersive digital experience inspired by the question: how does it feel to be inside someone else's social media stream? MKG collaborated with artists' Lauren McCarthy and Kyle McDonald to design an experience that brings to life a user's Twitter stream in a larger-than-life structure where their social media profile is on display in a 360-degree stream of monitors, mirrors and sound.

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