Tag Archives: Johnny Walker

Innovation or Not – Smart Packaging

Usually when you here about a liquor bottle talking to someone (even a bottle of Johnnie Walker Blue), you would tend think you're about to here a tale of someone having a wee bit too much to drink. But in this case, we are going to talk about a new smart bottle from Diageo (or a smart label to be more precise) that has the ability to talk to your smartphone using near field communications (aka NFC).

Read More »

Making Social Media Work for You

I was asked recently by BBC Radio 4 about how I use social media to achieve real results, bearing in mind that this artform also doubles as a 'favourite waste of time' for some people. I was drawn towards two examples, one hugely successful, the other a comedy of errors which ended in glorious failure.

Read More »