Tag Archives: jobs-to-be-done

Innovation Veracity is the Key to Success

A recent post by Jeffrey Phillips titled Velocity is the Only Innovation Outcome That Matters sparked respectful disagreement inside me. I believe that when it comes to innovation, veracity is more important than velocity. Let's look at the definition of the word veracity from our friends over at Merriam-Webster:

Read More »

Chief Innovation Officer's Agenda

I tend to not like offering up checklists as blog posts, you know those one hundred and one ideas for this or that, although I have to admit I like collecting them as a kick-starting resource. Today I decided to change my mind, Why? The Innovation Champion has many jobs-to-be-done and I felt this would be a useful 'sparking point' to recognize the innovation jobs involved.

Read More »