Manoj Fenelon helps imagine alternate futures for PepsiCo’s beverage businesses and brands. The way he sees it, the future of business will be about value(s) created through sharing more than ownership, and about ideals and advocacy more than advertising and the bottom-line.

We got together over a great bottle of wine and ruminated on all the great contributions you've made this year and came up with these predictions for innovators -- for the people who do the real work in innovation.