Tag Archives: Intuit

Where Will You Play? (Strategically Speaking)

The question of where to play, strategically speaking, is deceptively simple. Most companies don’t give it enough deep thought and consideration. My friend Roger Martin would say, in fact, that most companies adopt a mindset of “our ‘where to play’ is where God ordained us to play.” In other words, they act as if the space they occupy in the ...

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Clayton Christensen: Competing Against Luck [Case Studies]

Competing Against Luck is the rather curious title of a new book by the eminent innovation guru, Clayton Christensen, et al. It is an important work which makes some big claims. The 'Jobs-to-be-Done' idea has been around for a while but this book puts it into an academic framework, gives many examples of how it has been used and advises methods for how to harness this approach.

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Field Trip! You + Intuit

See Intuit For Real at Back End of Innovation, Nov 19, 2013 It's all too rare that we get to go behind the scenes, witness and experience what makes a company that is SYNONYMOUS with innovation tick, especially one that has been doing it continuously for thirty years. As a strategic partner to the Back End of Innovation (BEI) conference, we are happy to be giving the IX community early notice that BEI is including on-site experiential learning in the form of BEI Field Trips to three innovation powerhouses (Intuit, Xerox Parc and PayPal.) #BEI13

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Innovator Lifetime Value

As I was speaking with several of the innovation leaders at Intuit on their campus in Mountain View recently, it came to me that organizations should be seeking to build and strengthen relationships with their customers, suppliers, and other potential innovation partners in ways similar to their approach to traditional relationship marketing.

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Innovator Profile – Justin Ruthenbeck

Here is a video I found on Intuit's web site of an interview conducted by Jan Bosch. Jan Bosch was a VP of Engineering Process for Intuit and started their Open Innovation efforts before moving on to academic roles at Chalmers University of Technology and also at the University of Groningen in Sweden. In this video, we meet Intuit Innovator Justin Ruthenbeck.

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