Tag Archives: Insights

Lara Lee #BIF8 Summit: Digging for the Future

Lee speaks Mandarin, rides a Harley, and has three Ivy League degrees. But, that’s not the only reason for why she is one of BIF’s most memorable Summit storytellers. As SVP, customer experience design for Lowe's, Lee refuses to rely on superficial readings of big data, focus groups or piles of market research to reposition her clients. Instead, she dives into the basic human motivations that drive behavior.

Read More »

Supporting the “R” in R&D

When it comes to Research and Development (R&D), a majority of the new product development process involves the "D" from concept to launch. However, the "R" is where most breakthroughs come from - and it is in jeopardy due to recessionary cuts and the short-term pressure for monthly and quarterly results.

Read More »

Innovation Veracity is the Key to Success

A recent post by Jeffrey Phillips titled Velocity is the Only Innovation Outcome That Matters sparked respectful disagreement inside me. I believe that when it comes to innovation, veracity is more important than velocity. Let's look at the definition of the word veracity from our friends over at Merriam-Webster:

Read More »

The Code for Successful Innovation

I had the opportunity to attend the Front End of Innovation a couple of years ago in Boston and of the three days of sessions, I have to say that unlike most people, my favorite session was that of Dr. Clotaire Rapaille. The author of "The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do", Dr. Rapaille extolled the crowd with his thoughts on 'codes' and 'imprints'.

Read More »