Tag Archives: Innovation Psychology

3 Ways Our Bias to Oversimplify the Future Hurts Innovation

Estimates that attempt to quantify failure rates for innovative products and services typically sit in a range somewhere between 70-95%. As an innovator, I find this an uncomfortably large number, especially given how much time and money we invest in innovation processes, consumer research and market modeling.  But as disappointing as these numbers are, the reality may be even worse, as ...

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Four Ways to Nudge Smarter Innovation

I love behavioral science. Together with related disciplines such as perceptual science, cognitive linguistics and cognitive psychology, I’ve found it to be incredibly useful in helping us both to innovate, and to communicate our innovations more effectively. However while it is wonderful for guiding our designs, it’s critical to remember that its theories are approximations that do not precisely predict ...

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How to Avoid Greatness

Want An Ordinary Life? Here’s How. If you clicked on this article because you’re okay giving up on your dreams for what’s ordinary and predictable there’s not much need to read any further, just carry on; it’s your choice and you’re the only person who has to live with it. Still here? Good. This is about being anything but ordinary. ...

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Innovating for Mind, Body and Soul

We all know that we need to capture both the hearts and minds of the consumer if we want an innovation to be successful.  That logic alone does not always sell is clear from the science of psychology, which tells us that emotions play a crucial role in most, if not all consumer decisions.  And for many of us, myself ...

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One Thing All Successful People Have in Common

I was speaking with a good friend recently and she shared with me something that triggered a thought about what makes people successful and happy. If you’re an innovator, pay close attention, this is especially relevant to you. Stick with me because this is perhaps the most important lesson I’ve learned about success and which I can pass on. I’ve ...

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The Necessary Value of Unstructured Time

I want to dedicate a column to the next generation. For me, this means addressing Uncle Leo and Ellery, my youngest son and grandson respectively. May they have the space to explore in the vast treasures of childhood and lose a sense of time while playing. There seems to be an unconscious conspiracy against the people having free time to ...

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Eleven Essential Behavioral Science Books for Innovators

No matter how great an innovation is, it is only useful if people notice it, understand it, desire it, acquire it and use (and reuse) it. To achieve this, we need to understand human perception, motivations, decision making and ultimately, influence behavior. Below, in no particular order, are my favorite eleven books that have taught me about human behavior. Why ...

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The Four Modes of Thinking and How They Impact Performance

Hi there, this is your brain speaking. Just wondering what thinking mode you are operating in today?  Seems simple, but it’s important to know what’s going on up there. Here’s why: Success in today’s hyper-competitive global economy depends on what’s happening upstairs in that frontal lobe of your brain where problem-solving, creativity and other cognitive functions take place. Our research with thousands ...

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