Tag Archives: innovation process

3 Ways Our Bias to Oversimplify the Future Hurts Innovation

Estimates that attempt to quantify failure rates for innovative products and services typically sit in a range somewhere between 70-95%. As an innovator, I find this an uncomfortably large number, especially given how much time and money we invest in innovation processes, consumer research and market modeling.  But as disappointing as these numbers are, the reality may be even worse, as ...

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Ideation Pitfalls Part 1: The Herd Effect

photo of a herd of wildebeest on a plain

Most companies don’t have a problem with generating innovation ideas. Many are awash with ideas. The problem is usually working out which ideas to resource and investigate further. And it is this process of initial idea evaluation that is often flawed. It results in good ideas being killed before they can even sprout any limbs. So, what is going wrong ...

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What I Learned About Innovation from Practicing Law

For some years I was a litigation attorney, and much of my work revolved around courtroom rules of evidence. I appreciate these rules; they make rational sense to me. These days I help companies innovate successfully and gain market traction. When interacting with non-attorneys, however, I see these rules of evidence being violated at the expense of the innovative process. ...

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Manage your Innovation Pipeline exactly like your Sales Pipeline

Managing the Sales pipeline is a well-developed executive skill in any company selling large ticket items to business customers.  Each sales person has to gather data and input their reports and forecasts.  Some of the key actions in managing the pipeline include: Qualification questions have to be answered.  Does the customer need our product?  Do they have a budget?  Are ...

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Improve Your Innovation Process with Innovation Journey Maps

The Customer Journey Map is a popular management tool.  It is a visual representation of customer interactions with a company and a tool to investigate, analyse and thus improve customer experiences.  Let’s borrow the tool and adapt it for our purposes. The Innovation Journey Map (IJM) is a similar concept showing the journey that an innovation takes from initial conception ...

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Don’t Accelerate Innovation – Burst it

The most difficult part of innovation is starting, and the best way to start is the Innovation Burst Event, or IBE. The IBE is a short, focused event with three objectives: to learn innovation methods, to provide hands-on experience, and to generate actual results. In short, the IBE is a great way to get started. There are a couple flavors ...

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How to Build an Innovation and Insights Group from Scratch

Many of you reading this have created or operated innovation or insights programs for organizations of a variety of sizes, or are curious about how to go about it. Operating an innovation program or leading an insights group is definitely much different than creating one. In some ways it is easier, because things are already in place, but inheriting processes ...

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14 Innovation Mistakes You Cannot Afford to Make

Do you want to create an innovation-focused culture in your organization? Are you struggling to make it a reality? Are you tired of wondering why your team’s ideas don’t always seem to pan out as originally planned? Or do your team’s problems actually stem from the idea-generating phase? There could be countless issues standing in the way of your organization’s ...

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