Susana Jurado is Head of Innovation Portfolio-Product Innovation at Telefónica since 2015. She joined Telefonica in 1998, where she has worked for Telefónica Digital PDI’s (Product Development & Innovation), and in the Research & Innovation direction (Telefonica I+D which coordinates the global strategy of digtal innovation across the group). She has developed expertise in Early Stage Innovation model, and ...

Effectiveness is doing the right things, efficiency is doing things right. Innovation efficiency is simply the output produced from the resource invested. Increasing the former while reducing the latter increases efficiency.

Innovation portfolio metrics are different that other innovation process metrics. They are not idea focused but rather project focused.

One key goal for the recent innovation units settled by large companies is to accelerate the speed of innovation. But why do we need to fasten innovation? What principles should an innovation center embody? And how can it be implemented?

As is always the case with measuring activity and processes, a few critical measures against broad range of activities is better than tons of measures. I split them into three categories: engagement, process and outcomes...

How to pick-up creatived ideas, and them into a solid business? It's up and running at EADS corporate nursery, an incubator for internal ideas.