Tag Archives: Innovation Mindset

Innovate Your Brand Experience to Stay Relevant

A brand is the external reflection of a company’s inside culture and core values. In order for a brand to stay relevant, be different and unique, it must reinvent itself continuously. If a company’s products or services don’t change the game regularly, they suddenly become a commodity, as unique and innovative they could have been at some point.

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Is Innovation Really Everyone's Job?

The danger of saying “we’re all innovators” is that it dilutes the role of the teams whose primary responsibility is innovation. Unless responsibility and accountability for innovation are clear, confusion and inefficiency will potentially inhibit the output; innovation is then in danger of becoming a diminished buzzword.

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The 2014 Innovation Challenge

The end of the year is upon us and what a year it has been! From glacial ice and snow, a late spring heralded in one of the finest summers in years and as we basked in its warmth, so too did the economy with early faint shoots of recovery growing and taking firm hold across the UK...

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