Tag Archives: Innovation mapping

Improve Your Innovation Process with Innovation Journey Maps

The Customer Journey Map is a popular management tool.  It is a visual representation of customer interactions with a company and a tool to investigate, analyse and thus improve customer experiences.  Let’s borrow the tool and adapt it for our purposes. The Innovation Journey Map (IJM) is a similar concept showing the journey that an innovation takes from initial conception ...

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BNP Paribas Bank: a network of innovators

Aude Albert's mission is to develop the BNP Paribas Innovation Community: sharing best practices and business watch, facilitating connections, leading transversal projects, in cooperation with business lines' Heads of Innovation. She explains for us the various initiatives developed to foster a culture of innovation, heading to a Group Innovation Ecosystem.

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