Tag Archives: Innovation Management

Does the new need to be new?

Does every innovation need new technology, or a new manufacturing process, or a new patent? Does it need to be new for the sake of it? Not if you understand exactly what you have before you start, and how it can be exploited further to meet new demands in the marketplace.

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Ethnography Alone Cannot Generate Transformative Insights

Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience. Whether in-store or online, this ethnographic sensitivity has positively been leveraged to optimize the present ...

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Keep Innovation Management Simple

Keep Innovation Management Simple

Innovation is the lifeblood of business growth.  Innovation management is also a process; a means of getting the right product to the right people at the right time. Yet all too often innovation management doesn’t work well.  It can be uncoordinated, out of sequence, either cutting corners or over-engineered.  Innovation initiatives often start with generating broad ideas out of context.  ...

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Has your Innovation Program Jumped the Shark?

Jump the Shark

  Innovation programs and systems are launched with a lot of fanfare but the sizzle will fizzle unless you properly nurture your innovation program and the underlying policies, processes and systems you use to help deliver better innovation results.  How can you avoid this from happening? “Jumping the shark” is attempting to draw attention to or create publicity for something ...

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Creating Product Roadmaps

Not knowing which road to take may be enjoyable for a spirited spontaneous road trip with friends, motoring to unexpected destinations. While this may be the makings of an exciting weekend, it is an unsettling notion when applied to innovation, product management, and business in general.

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