Tag Archives: innovation ideas

Ideation Pitfalls Part 1: The Herd Effect

photo of a herd of wildebeest on a plain

Most companies don’t have a problem with generating innovation ideas. Many are awash with ideas. The problem is usually working out which ideas to resource and investigate further. And it is this process of initial idea evaluation that is often flawed. It results in good ideas being killed before they can even sprout any limbs. So, what is going wrong ...

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