I’d suggest that today innovation is caught up in the survival race, where the bolder ones are more innovation fit and pulling further ahead. We need many more organizations to get out of this survival trap and exploiting innovation in bolder ways, become fitter in their innovating purpose.

We need to stop and think differently; not simply layering on more and more complexity, in the mistaken belief it will offer us sustainability in our innovation activities.

There is a continuing need to build the management of innovation into a clear organizational capability, where innovation becomes a continuous effective innovation process. There is a continuing need to engage for change.

So how do we become innovation fit? I think we all need a possible innovation work-out gym. Before we sign up we ought to pause and survey our innovation world and what it needs in commitments. First, let's stop and survey our world from a new advantage point...