Bringing creative ideas and innovation to fruition goes against our natural human tendencies to protect the status quo. Focus less on the idea and more on yourself and your audience to get past the creativity bias.
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Innovation Strategy and the Collaborative Brain
We know there are differences in the ways that individuals solve problems, communicate, and ideate. We also know that neural pathways are being created and stimulated while we’re doing these things. Now, from the journal Scientific American, we understand that greater collaboration is more than just smart business – it’s built into our genetic makeup. The business case has begun ...
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