Tag Archives: Innochat

Collaborative Comes Before Open

Open Innovation seeks to expand innovation potential by accessing ideas, technology, products or routes to market from outside a company’s borders. There are many ways to do this, from technology scouting through competitions to crowdsourcing. Much has been written about the different options available to companies, which includes competencies, but it seems that there is relatively little about the mindset and approach.

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How do Users Influence Innovation?

Innochat is a weekly Twitter chat involving a wide range of really interesting people from all over the world, linked by one thing – a deep interest and passion for innovation. One recent chat focused on the role of users and innovation. We tried to distinguish Lead Users (LUs), Early Adopters (EAs) and Brand Advocates (BA), and assess the impact each one has on innovation.

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