Tag Archives: IKEA

Clayton Christensen: Competing Against Luck [Case Studies]

Competing Against Luck is the rather curious title of a new book by the eminent innovation guru, Clayton Christensen, et al. It is an important work which makes some big claims. The 'Jobs-to-be-Done' idea has been around for a while but this book puts it into an academic framework, gives many examples of how it has been used and advises methods for how to harness this approach.

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Is Your Business Silly or Innovative?

We get used to silly, nonsensical things... or do we? I am flying out of Phoenix tomorrow and received an email from American Airlines to remind me to check in. Click here, the message says and I do. It tells me that I have come to the wrong website and the flight is being managed by their recently merged partner US Airways, so I have to click to go to the US Airways website...

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In Praise of Irrationality

As anyone who’s ever cheated on a diet, bought an overpriced meal, or voted in an election can tell you, most of our decisions aren’t rational; they’re emotional. Dan Ariely, a behavioral economist at Duke University, knows this all too well. His new book The Upside of Irrationality, takes a close look at the many factors that motivate irrational decisions. ...

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