Tag Archives: ideation

Drafting a Business Case for Innovation

You can only present an idea for the first time, once! So when you have the chance to present it to your board, be aware of the fact that a new product idea is not only ‘a creative product’ but also must comply to all the regular business criteria of your organisation too.  Does it have (extra) turnover potential? Does ...

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Keep the Idea Highway Open to All

Innovation advances your company towards the future – generating new products or services, boosting profits and increasing stakeholder value. To develop Innovation, the first step is to Inspire and Initiate your organization’s members. Innovation leaders need to provide the right support, both material and emotional, to stimulate new product development (NPD). What are effective methods of inspiring innovation? For starters, ...

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Great Ideas Have the X Factor

Gijs van Wulfen

My new book ‘Creating innovative Products and Services’ tries to unfuzz the front end of innovation in order to create great ideas: ideas with an X-factor! Everybody knows the television show where a jury is looking for talent with the X factor: “something” that makes for star quality. As innovators we are also in search of ideas with an X ...

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Ideation Do's and Don'ts

There is a right way and a wrong way to run a brainstorm or ideation meeting. A little preparation pays dividends. It is very important to separate the two phases of the meeting. The first part of the meeting is idea generation when you use divergent thinking. The second part is idea selection when you use convergent thinking. Here are ...

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