Tag Archives: ideation

The Secrets to Effective, Efficient Ideation

We all want to win the never-ending race for great, effective, profitable new ideas. We want these ideas without a huge effort, without a huge risk and without a huge investment. We also want ideas with impact, that are rapidly actionable and ideally that utilize mostly existing resources and relationships. Most ideation is done in a highly periodic, no idea ...

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Want Great Insight? Then Experience It!

Listen, Watch…Then Do I’ll argue that while most do the first two , very few get to the last – the do part. That’s the single most important thing. It’s through the do, through direct experience that one develops and picks up on the most important thing. Context. Only through a never ending, ecosystem wide and even beyond, persistent and ...

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For Innovative Ideas try a Cluster of Strangers

I recently ran a workshop for a group of CEOs of small companies from different sectors and industries.  We ran the following exercise.  Each person started with a blank sheet of paper on which they answered the following questions about their organization. What are your main products or services? List three or four. What are your main markets? These can ...

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Ideation Pitfalls Part 1: The Herd Effect

photo of a herd of wildebeest on a plain

Most companies don’t have a problem with generating innovation ideas. Many are awash with ideas. The problem is usually working out which ideas to resource and investigate further. And it is this process of initial idea evaluation that is often flawed. It results in good ideas being killed before they can even sprout any limbs. So, what is going wrong ...

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3 Problems With Positioning Statements

The concept of positioning statements has been around for decades, however just because you know what positioning is, doesn’t mean you understand how to do it. The classic positioning statement is a fill-in-the blanks exercise where you create a single phrase that encapsulates what your offering is about relative to your competition. It usually looks something like this: There Are ...

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Try this Ideation Method – The Ideas Exchange

The Ideas Exchange is a brainstorm method which works well for larger groups.   It is easy to run, quick and effective.  This is the procedure: The problem is clearly stated. Everyone is given two colored cards (or post-it notes). Say one white and one pink. Working silently and individually they write down a sensible idea to solve the problem ...

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More Ideation means more Innovation – Simple

Spigit is a leading innovation management software company.  They recently published a research paper entitled ‘Quantifying a Culture of Innovation.’  Northwestern University’s Kellogg School of Management carried out a study of data from 154 corporate customers of Spigit over a five year period.  The findings are instructive.  They report a significant correlation between ideation rates (generating good ideas) and profit ...

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