Tag Archives: Human-centered Design

Should You Fix the Problem or Design it Out?

Let’s start with the problem. According to The Plastic Pollution Coalition (January 3, 2017) – “It’s National Drinking Straw Day! Each day, more than 500 million plastic straws are used and discarded in the U.S. alone. Plastic straws consistently make the top ten list of items found, according to Ocean Conservancy’s International Coastal Cleanup data. In the last three years, ...

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Design Thinking Grows Up – Welcome to Experience Thinking

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).  Its underlying philosophy of Human Centered Design requires that we develop a comprehensive empathic understanding of the customer and their situation in a particular context.  This can only happen when we dissect the situation ...

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How to Scale Innovation

Increasingly, companies who have long focused on open innovation and idea management are incorporating design thinking as part of a “well balanced diet” for enterprise innovation. We at batterii are excited to be working with Pfizer, one of the world’s largest biopharmaceutical companies, to help them bring the power of human centered innovation to every one of their 77,000 employees.

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