Tag Archives: human behavior

Selfish Innovation

Could we deliver better innovation results from our workshops by appealing to the inherent selfishness of our participants? This question comes to mind for the innovator reviewing the results of new research in neuroscience concerning human behavior in the activity of self-expression.

Read More »

Bottle Bank Arcade

Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that's because we don't get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile. See the results here.

Read More »