Tag Archives: history

The Evolution of Advertising

You're more likely to survive a plane crash than click a banner ad. Crazy, right? In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

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My Top 10 Innovations of All Time

It is my contention that the pace of innovation accelerates when the speed of knowledge sharing accelerates, that knowledge acceleration leads to innovation acceleration. As we have developed more efficient ways of accelerating the pace of knowledge sharing, our pace of innovation has sped up.

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Christopher Columbus as a Model for Innovators

Most understand that innovation isn't an activity or a project, but few understand the amount of investment, work and change management required to sustain innovation beyond an initial attempt. In this way I think we can look to the past for figures who represent the challenges and opportunities that are presented to innovators. Perhaps no figure represents the highs and lows of innovation like Christopher Columbus.

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The End of TV as We Know It

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

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Using Innovation to Disrupt Dominant Logic

One of the ‘quick facts’ that I like to mention in my strategy seminars is that only two of the top 100 US firms in 1900 are still around today. In Australia, the stat isn’t much improved and it points to the extreme difficulty of maintaining the performance of organizations over extended time frames. Of course, some organizations disappear through ...

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Unlock Your Inner Edison

Aside from patenting over 1,000 ideas in his lifetime, Edison gave birth to the modern ideas-driven organization. As the Time article points out, his Menlo Park “invention factory” was “the forerunner of every business-world creative cockpit, from the Ford engineering center to the Microsoft campus and Google’s Googleplex.”

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