Tag Archives: Google

2011 PREDICTIONS: How Did I Do?

For many years now I’ve made predictions, and for just as many years I review how I did. This is the week I do the reviewing, my predictions for 2012 should arrive around the New Year, assuming I find the right inspiration. 2011 was a strange year in many ways. We lost Steve Jobs, stupid Internet legislation reared its ugly ...

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A YouTube and Google+ Innovation

Thanks to some of the people in my Google+ feed, I came across a little hidden innovation that YouTube and Google+ have brought to the social media party – social video watching. In real life, when people want to watch a show together they either invite them over for a TV night or maybe they hang on the line on ...

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Google's Zero Moment of Truth – 7 Key Steps

Opening the BMA Unleash conference on Thursday, Jim Lecinski, Managing Director at Google, addressed the work Google is doing on the Zero Moment of Truth (ZMOT) which was covered here last summer based on a Kansas City Business Marketing Association luncheon talk. Lecinski positioned ZMOT as a new marketing thought model, introducing an equally, if not more important, moment of ...

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Google versus Apple

Google and Apple may seem to share similar innovation patterns from afar, but under the hood, they play totally different ball games. This way, they demonstrate their ability to build their own identity based on a genuinely personal innovation model.

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Future of Search will be in Social Mobile

Does Social Search Make Any Sense? by Idris Mootee A friend of mine visited me from Japan and our conversation was around mobile search, since Apple’s acquisition of Siri, a company that makes voice-operated personal assistant app for the iPhone, people wonder what’s Apple intent was. This move has big implications for the future of mobile search and is just ...

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What Rockmelt Shows Us About Innovation

Here’s an interesting question. Why is there so much innovation around internet browsing? Why is it that we have Internet Explorer, Firefox, Chromium, Safari, and now RockMelt, and sure to be others right around the corner? Why so much innovation in viewing web content? What does innovation in the browser space tell us about innovation in general? After all, it’s ...

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Getting Rich versus Getting Lost – Smartphones

Google & Apple vs. RIM, Nokia, Samsung, Microsoft by Adam Hartung Summary: Most planning systems rely on extending past performance to predict the future But markets are shifting too fast, making such forecasts wildly unreliable To compete effectively, companies must anticipate future market shifts Planning needs to incorporate a lot more scenario development, and competitor information in order to overcome ...

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