Tag Archives: Gamification

Serious Games & Innovation Management: Hélène Michel on Cubification™

Editor’s note: Hélène Michel is a researcher in innovative learning systems and an expert in serious games and gamification. She develops, imagines and experiments the digital tools that will be part of tomorrow’s classrooms. Innovation Excellence contributor, Nicolas Bry, shares his conversation with her. Hélène Michel is a brilliant professor at Management School of Grenoble, with a Ph.D. in Management, ...

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Is Gamification Right for Your Company?

If you’ve ever received a lollipop after an unpleasant visit to the doctor, or received a gold star in Kindergarten for good behavior, then you’re already familiar with the concept of gamification. On its face, it can be considered complex and unapproachable, but in fact, its basic premise has been around longer than we think.

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What Game Will Engage Your Customers?

Gamification is the use of game methods and game thinking in order to engage users or solve problems. It is an innovative crowdsourcing technique which is gaining increasingly widespread acceptance in business, education and research. For example Cancer Research UK has launched GeneGame..

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