Tag Archives: Front End Innovation

When the Front End and Back End of Innovation Collide

This article was inspired by a recent blog by Seth Godin, where he discussed some challenges that start-ups who rely on early adopters may face when they scale up. https://seths.blog/2018/11/the-curse-of-the-low-hanging-fruit/For a start-up, early adopters who are highly engaged in a category, and/or know they have a problem, often represent easy sales.  They typically need little persuasion, are relatively easy to ...

Read More »

Creativity, Change and Innovation

Creativity, Innovation and Change

Not that long ago, a somewhat mysterious cloud shrouded creativity on the work floor. Everybody seemed to have their own definition and understanding of the word. The connotation with more artistic professions or (applied) art forms was never far away. Designers, copywriters, architects, film makers, musicians, … yes, those by definition are creative professions and creativity belongs there. Of course.

Read More »

How to Start Innovation with an Idea

The Innovation Maze

The Idea Route Google, currently a company with a market capitalization of $ 500 billion, started as just an idea. In 1995, the idea for “downloading the entire web onto computers” came to Google inventor Larry Page in a dream when he was 23 years old. He claimed, “I spent the middle of that night scribbling out the details and ...

Read More »

Four Routes to Simplify Innovation

The Fuzzy Front End of innovation ends when an organization approves and begins the formal development of a new concept.[i] It’s the end of the beginning. This informal start of innovation is unfortunately packed with lots of obstacles that should be avoided. To raise the effectiveness of your efforts, I like to simplify the front end of innovation by giving you four ...

Read More »