Tag Archives: Frito-Lay

CPG: A New Way Amazon Changes Everything

Amazon Frito Lay Box

The arrival of the Internet began major disruption to decades old methods of consumer packaged goods (CPG) distribution. The tried and true method of manufactures selling to a collection of wholesalers, who then sold the product on a range of retailers began to be reexamined. We saw the arrival of online retailers like Amazon who sought to compete with brick ...

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Making a Run for the Innovation Border

Do you ever see a product that makes you wonder either: (A) Why didn't I think of that? (B) How come nobody ever thought of that before? Well, those are the thoughts that hit me when I opened the newspaper this morning and was greeted by a surprisingly tasty looking Waffle Taco that Taco Bell is launching to anchor their new breakfast menu.

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