Tag Archives: floatee

Disaster Can Open the Door for Innovation

A catastrophe produces an unexpected set of circumstances and this can lead to opportunities for innovation. In January 1992 a container with 29,000 plastic bath toys was washed overboard in the Pacific Ocean.  They were manufactured in China and were on route to the USA.  They were called Floatees, bath toys consisting of red beavers, green frogs, blue turtles and ...

Read More »