Tag Archives: fail

Top 6 Reasons Why Customer Experience Mapping Efforts Fail

Before we can talk about how to improve customer experience maps, let’s start with a definition. Customer Experience Map: A large, colorful chart that impresses leadership for a few weeks and then gathers dust in the corner. A complex visualization that requires a user manual in order to identify anything productive. A user-centered process that, once completed, leaves teams too exhausted ...

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10 Epic Idea Management #Fails

1. You install a tool and imagine your work is done. Actually, the work is just starting, because getting a working community built is actually really hard. Noone, but noone, shows up because you have a cool tool. On the other hand, they’ll come if their colleagues are already participating. Hard, hard work is the only way to solve this particular chicken and egg problem. 2. You declare success because you’ve got lots of ideas. Getting the ideas is one thing, but doing something with them is something else. Doing something usually has nothing to do with a tool, no matter what the features of the tool are. Turning ideas into action is a sales activity, an influencing activity, and a leadership activity. Nothing there can be delegated to technology, no matter how smart.

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