Tag Archives: experience

What’s Your Innovation Definition?

So many organizations set out to innovate, but lose their way close to the finish line. All of the time, money, and energy invested loom over them like an ominous shadow of failure ready to overtake the whole scene. What happened? There was so much momentum, good will, collaboration, and then—the painful, public crash into the wall.

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Just Do It – Career Innovation

If there was one slogan that dominated the aughts it was the Nike’s “Just Do It”.  I am not a fan of sweeping generalizations, a one size fits all solution. Many have ended up broke and broken by not planning, or thinking through the pros and cons of a risky venture. That said there are benefits gained by “doing it” ...

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Job Hunting in a Social Media World

Are You Keeping Up? by Holly G. Green A colleague sent me an interesting report the other day – 125 Linked-In Job Search Tips. It’s a great read that got me thinking about how much things have changed in the employment landscape since I started my career. It also reminded me of how critical it is to keep up to ...

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Product Experience Innovation

Feels Like the First Time by Robert F. Brands with Jeff Zbar When was the last time you experienced your product like it was your first time? Product development is a process of cycles – followed by closure. We innovate and create a new concept. Assemble teams to research, develop, manufacture and market the product or service. We then ship ...

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Tiny Things Make Us Happy

(and Convince Us to Buy) by Glen Stansberry My wife and I live in a modest two room apartment. We drive a used car, don’t eat out a lot, and we have a solid budget that we (usually) stick to. Yet there are still a few things that we splurge on. For example, instead of buying regular plastic carton milk, ...

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Building an Experience

As people become ever more immune to traditional advertising and marketing, branding will become more important. Branding is all about building an emotional connection with customers. Making the decision to follow a strategy focused on building a brand is not without peril, however, as it means that you will have to choose to not do certain things, like pursue a low price strategy.

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