Tag Archives: Experience Innovation

Innovating Swim Flippers with Jobs to be Done

“I want a pair of flippers for my birthday,” my 7-year-old announced today. “But, I am not actually into flippers.” This baffling statement came after a day at a friend’s backyard swimming pool where my daughter had her first-ever encounter with a pair of flippers. She spent several hours splashing around with them, evidently delighted. At supper that night she ...

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Let’s Get Real About Innovation Hurdles

This is a brief case study for meaningful & constructive conversations about why things aren’t working within our innovation efforts. — Quick intro I’m passionate about helping people take their best ideas to market, and I’m fully aware that ideas can come from anyone or anywhere. But to get to market is often a complicated process full of ambiguity and ...

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Design Thinking Grows Up – Welcome to Experience Thinking

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).  Its underlying philosophy of Human Centered Design requires that we develop a comprehensive empathic understanding of the customer and their situation in a particular context.  This can only happen when we dissect the situation ...

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