Today, we face a different type of performance – one that is not ‘just’ dependable but one that is often unpredictable, one that seems perhaps more suited to innovation that outsmarts others in unique ways. We need to be ‘beyond’ predictable in innovation performance; we need to deliver unpredictable innovation that wows our customers and the markets to achieve this.

So who do you think form the group that are the most likely candidates for innovations consistent failure?

All too often strategy is not influencing the behaviours and outcomes around innovation, it is simply allowing them to be left to chance. This lack of alignment and engagement is one of the main causes why many organizations seem to just simply ‘limp’ along in their innovation activity.

When you begin to think through something that might change the present dynamics within innovation and its management and you feel you have the emerging answer , by recognizing one really critical gap that needs filling, it becomes exciting. It becomes hugely exciting actually, in researching it...