Tag Archives: events

Back End of Innovation Wrapup – Day Three

The third day of the Back End of Innovation (BEI) Conference in Silicon Valley had a great roster of thought leader and innovation practitioner speakers. If you don't follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day Three, so I'll recollect them here the best that I can.

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Back End of Innovation Wrapup – Day Two

The second day of the Back End of Innovation (BEI) Conference in Silicon Valley had a great roster of thought leader and innovation practitioner speakers. If you don't follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day Two, so I'll recollect them here the best that I can.

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Back End of Innovation Wrapup – Day One

Here is a recap of the first day of the Back End of Innovation (BEI) Conference in Silicon Valley. There was a good roster of thought leader and innovation practitioner speakers. Day Two promises to be more of the same. If you don't follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day One, so I'll recollect them here the best that I can.

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Focus on WGAS to Unlock Marketing Innovation

We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we shouldn’t keep that line of thinking in mind when it comes to our marketing of a potential innovation (or any product or service). Thinking about the jobs-to-be-done or the needs that the customer is trying to satisfy instead of the commonalities of prospective customers from a targeting/segmentation might change the kind of marketing strategy and execution that you come up with.

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Free Access – Mobilizing Your Innovation Army

In advance of the Back End of Innovation conference in sunny San Diego this October 17-19, 2011, IIR has made available a free recording of my webinar ‘Mobilizing Your Innovation Army’ that you can watch at your convenience. Click here to watch ‘Mobilizing Your Innovation Army’ The Back End of Innovation conference is shaping up to a great event with ...

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Mobilizing Your Innovation Army

Too much of the time the innovation conversation focuses on whether someone is innovative or not. We waste far too much time focusing on how people can become more innovative instead of stopping to think about the possibility that everyone is innovative in their own way. The lone innovator myth needs to die. Great ‘lone innovators’ like Alexander Graham Bell ...

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Picking Up Where Obama Left Off

“The first step in winning the future is encouraging American innovation.” So stated our President Barack Obama during last week’s State of the Union Address. But more important was what he did not say: How can organizations, enterprises and communities that are in shock facing our new normal economy, begin to reinvent the very essence of our economic and social ...

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3 Great Innovation Conference Discounts

There are a lot of innovation conferences out there, but we try to hook up with the best and create value for our readers wherever we can. In the case of innovation conferences we’ve arranged for readers of Blogging Innovation to receive special discounts at the following three innovation conferences coming up in the next couple of months: 1. Emerging ...

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