Tag Archives: Eureka Moments

The Eureka Moment Myth

In 1928, Alexander Fleming arrived at his lab to find that a mysterious mold had contaminated his Petri dishes and was eradicating the bacteria colonies he was trying to grow. Intrigued, he decided to study the mold. That’s how Fleming came to be known as the discoverer of penicillin. Fleming’s story is one that is told and retold because it ...

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How Science Can Unlock the Eureka Experience

I believe that innovation and design are ultimately about people. Psychology, and the perceptual and behavioral sciences represent the best understanding we have today about how people think. So to take our innovation to the highest level, we need to borrow extensively from them whenever we can.

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