Tag Archives: Engineering Mindset

Product Thinking

Product costs, without product thinking, drop 2% per year. With product thinking, product costs fall by 50%, and while your competitors’ profit margins drift downward, yours are too high to track by conventional methods. And your company..

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The Dark Art of Uncertainty

Engineers hate uncertainty. (More precisely, it scares us to death.) And our role in the company is to snuff it out at every turn, or so we think. To shield ourselves from uncertainty, we take refuge in our analyses. We create intricate computer wizardry to calm our soles.

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Win Hearts and Minds

As an engineering leader you have the biggest profit lever in the company. You lead the engineering teams, and the engineering teams design the products. You can shape their work, you can help them raise their game, and you can help them change their thinking. But if you don’t win their hearts and minds, you have nothing.

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