Welcome to the first in a series of articles about the creativity of the artist. In the series, we will look at how artists use creativity in order to create original art and we'll look at how you can apply the creativity of the artist in your work and life.

Honestly, our definition of empathy is weak. It is weak because there is no action associated with the definition, no accountability baked into the meaning.

Surprising new consumer research results show Creed Perfume’s Spring Flowers has a significant gap in generating an emotional connection through its packaging. The research was conducted by Buyology Inc, which quantitatively measures the deeper emotional connections to brands and packaging.

Today microcontrollers and Twitter are stimulating a new class of consumer interaction that business needs to pay attention to. Tweets are no longer just bite-size communications between people, they are now being sent by objects and even unborn babies.

The questions we turn our attention to can have a profound impact on innovation. Think of questions as the parents of answers: they will serve as a creative catalyst for innovation. Immersing your team for an entire day in a chunky question could set them free from the shackles of conventional thinking and take them down the path of creating something altogether novel. Here are some big questions to consider:

Salespeople have known it for years. People buy on emotion and then justify their decision with facts and logic. That’s why the best salespeople always lead with an emotional “hook” before presenting the facts and features about their product or service. So why, as business leaders, do we usually get it bass-ackwards when trying to sell our ideas or initiatives ...